Body waxing is a booming sector within the personal care industry. Opening a wax studio gives entrepreneurs the perfect opportunity to get into a lucrative business. Once you’ve opened your doors, it’s important to maintain a strong market presence to keep your brand visible and growing. Here are some tips for promoting your waxing business.
START IN-HOUSE
This may sound like a no-brainer, but it’s important to promote your brand, even within its four walls. This can be achieved by simply displaying signage, brochures, cards, and “teaser” posters inside your studio. Your customers will remember your brand, recall a clever line or promotion announcement, and perhaps share that information with their friends. It’s a simple, low-cost way to spread the word.
Employee engagement is also important when spreading the word about your business. Incentivizing your team to encourage their friends and family to come in and get services done is another cost effective way to bring new customers into your business.
OFFER SERIES PACKAGES
Most waxing customers approach waxing as part of their regular self-care routine, as opposed to more infrequent services such as massage and facials. As your customers start experiencing the long-term benefits of a regular waxing routine, packages can easily fit into their budgets while giving your business the profits upfront. Uni K Wax offers two package options: buy six waxes and get one free or buy 10 waxes and get two free. You can increase sign-ups by promoting the cost-savings benefits (and perhaps other perks) in-store and on your business’s website and social media.
OFFER A REWARDS PROGRAM
Different from packages, rewards programs can offer a free or discounted service to customers as an incentive for repeatedly getting services. For instance, you could offer a discounted brow wax to a customer who has come in for brow waxes regularly. This is a fun promotional tool that rewards the customer for their business while encouraging them to be consistent in their use of your services. The rewards program also offers discounts to customers who refer others to the studio for services, which is a great way to bring new people to your business.
Referrals are one of the most effective tools to attract new business in the waxing industry. Encourage your regular customers to tell their family and friends about your studio. Offer them discounts for every new customer they send your way. This method has a trickle-down effect that could keep new customers coming in with great regularity.
CREATE SPECIAL PROMOTIONAL EVENTS
Look at the calendar and think about how you can use it to promote your waxing business. Consider marketing your waxing studio seasonally. The days before summer and winter vacations might mean higher traffic and opportunities to push special discounts or offers to bring in even more business than usual.
SOCIAL MEDIA IS YOUR FRIEND
In addition to your website, you can easily promote your waxing business’ services through Facebook and Instagram, not just in the form of paid ads, but through real-life testimonials that put your offerings under the spotlight for a broad audience. Try using hashtags (i.e., #waxingwednesday) to promote different weekly specials to attract new customers.
Studio culture is important! Show off your team on social media. Introduce them to your followers, celebrate their birthdays, credit them for their great work. Customers like to see happy, inviting environments – posting on social media allows them to see that before they even step into your studio.
OFFER BRANDED PRODUCTS
Customers will appreciate the above-and-beyond level of care. This method may not be possible for every studio, but it is a highly successful approach, particularly for a franchise like Uni K Wax. Uni K Wax offers a unique brand of after-care products that are free from parabens, preservatives, and gluten, designed specifically to maintain and extend the services you received in our studio.
We believe that these products are just another special example of what our waxing studio has to offer, and it will help remind you that our service goes above and beyond.
One of the many benefits of joining a waxing franchise like Uni K Wax is the promotional and advertising support and expertise you will benefit from as a member of the team. As the nation’s leading natural wax franchise, Uni K Wax has decades of experience providing the best possible waxing services for their customers and franchisees alike.
To learn more about franchising opportunities with Uni K Wax, visit us.