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Opening a Brazilian Wax Franchise: 5 Keys to Success

Why is it a Brazilian wax?

In the beauty industry, the term “Brazilian” has become synonymous with body waxing and now — big business. It was first coined by Noemi Grupenmager, founder and CEO of Uni K Wax Studios, to describe a body-waxing service adapted for women in the United States who wanted to wear bikini bottoms with minimal coverage, as commonly seen in Brazil.

Brazilian wax franchises offer exceptional opportunities for entrepreneurs looking to break into the lucrative body waxing industry; a sector that has been growing rapidly and is not expected to stop anytime soon. According to market research, the industry revenue, which raked in an impressive $600 million in 2015, is predicted to reach a jaw-dropping $18.8 billion by 2026.

While projections are a great measurement for the future of the industry, there are five other objective evaluations you should consider before moving forward with any business — including a Brazilian waxing franchise — to investigate its potential.

Recession resistance — Will the company continue to perform in a weak economy?

Recurring revenue streams — Does the business have an opportunity for repeat customers?

Amazon-proof – Can the online powerhouse do it faster, cheaper, and more conveniently?

Overhead/Inventory – What are the overhead costs? Does the business require a large amount of inventory or have a high inventory turnover ratio?

Competition – Is the space crowded with options that can decrease your market share and shrink your customer base?

Let’s look at the potential of a Brazilian wax franchise according to the aforementioned criteria.

Is a Brazilian waxing franchise recession-resistant?

Yes. The beauty and personal care industry benefits from something called the “Lipstick Effect”. Basically, when economic hardships occur, people look for inexpensive ways to pamper themselves to keep up appearances as well as their self-confidence. This behavior commonly found among American consumers means the opportunity for those in the beauty industry to increase their client base. During the last recession, sales in the beauty industry grew 5.4 percent, while the rest of the economy suffered.

Does a Brazilian waxing franchise have recurring revenue?

Yes. Providing an excellent service with a high-quality product usually results in strong customer loyalty. At Uni K Wax Studios, for example, more than 50 percent of the average Studio’s revenue comes from repeat customers.

An increasing number of people are adding body waxing to their personal care routine. In fact, body waxing ranks third behind two other so-called necessity services — haircuts and manicures. A recent report from Statista indicates 6.97 million Americans used professional waxing services four times or more within six months in 2019.

Is a Brazilian waxing franchise overhead and inventory intensive?

No. Body waxing is a high-margin treatment with low overhead. This combination makes it one of the most profitable services in the beauty and personal care industry. No expensive high-tech equipment is needed to operate a Brazilian wax franchise. The initial inventory includes the wax and wax warmers, as well as light tools, and cleaning and sterilization supplies. These products can range anywhere from $8,000 to $25,000 depending on the franchise system.

Is a Brazilian wax franchise Amazon-proof?

Yes. Unlike retail, businesses that provide a service most people are unable or unwilling to perform themselves, like body waxing, are generally immune to the Amazon effect. While it is possible for people to buy body waxing products from Amazon, only a small percentage of people who wax prefer the DIY route.

Body waxing and other beauty services need to be outsourced to a trusted professional for customers to make the most of their personal investment. Of the more than six-million people who wax, most prefer to leave it to an expert — and for good reason. A recent survey in JAMA Dermatology found that about a quarter of people who groomed their body hair by waxing or other methods experienced injuries.

Is there a lot of competition in the Brazilian wax franchise space?

No. Among the most significant challenges for a new business, one of them is competition. Despite the amazing growth projections of the industry, the competition among body-waxing businesses is minimal. This is an attractive proposition for anyone considering a business in the space, particularly for those with the drive and ambition to become an industry leader. There are only a handful of major players in the Brazilian wax franchise space, including Uni K Wax – one of the fastest-growing franchise opportunities available.

Why Uni K Wax Studios?

Uni K Wax is the original body-waxing franchise and its founder, Noemi Grupenmager, an industry pioneer. The brand’s proprietary wax, specialized training and techniques, and unparalleled attention to hygiene make it an obvious choice for both customers and entrepreneurs looking to start their first business or add to an existing portfolio.

After more than a decade in franchising, the brand is focused on continuing to fine-tune their business model, optimizing the design and layout of their studios, and building an unrivaled support team. Today, with the systems and infrastructure in place, Uni K Wax is poised for growth in a wide-open sector of the stable and growing beauty industry.

The brand currently has locations in Florida, New York, New Jersey and Iowa with additional studios coming soon to Georgia.

Click here to learn more about waxing franchise opportunities with Uni K Wax Studios and request more information. Someone from our team will contact you shortly.

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