A pioneer in her field, our founder Noemi had a vision that revolutionized the beauty industry, bringing hair removal from afterthought to routine beauty practice. Underwhelmed by her experiences, Noemi made it her mission to create a waxing-only salon for both women and men that was hygienically pristine, completely approachable and a one-of-a-kind business. In 1993, she opened the first-ever unisex waxing Studio in South Beach and within six months the salon was servicing 200 customers a day.
